About Us

The Ascher Family got its start in business in 1930. Started in Detroit Michigan by Isabel Ascher and later taken over by her son, Raymond, in 1983 when she passed away I am amazed at the thought of a woman starting and successfully running a company more than 80 years ago. Sitting down with Raymond I ask him how this came to be. He tells me she was a woman of great creativity. Designing classic frame styles that would be sought after for years later by such well known names as Madonna, Elton John, Johnny Depp just to name a few. After designing she would manufacture them in Europe stating that the quality was of the up most importance a virtue Raymond carries on today.

I ask Raymond if he regrets giving up his career as a professor of polymer science to take over the business. He tells me he has no regrets. After all he went on to successfully open 39 stores across the united states. A man of integrity he is driven by a strong work ethic no doubt a trait he got from his mother. Ambitious as ever even in his golden years when he is semi-retired he continues to design and manufacture classics. He incorporates horn, bamboo, and plastic to name a few materials into his pieces. Asked if he plans to retire in the near future I am told "sure, after I open 4 more stores I am done."what can I tell you I love what I do, I'm living my mothers legacy.